Digital Wars PDF
By:Charles Arthur
Published on 2014-05-03 by Kogan Page Publishers
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
This Book was ranked at 16 by Google Books for keyword Ethnic National Hispanic Latino Biographies Memoirs.
Book ID of Digital Wars's Books is YlZpAwAAQBAJ, Book which was written byCharles Arthurhave ETAG "zEGXEsCbna4"
Book which was published by Kogan Page Publishers since 2014-05-03 have ISBNs, ISBN 13 Code is 9780749472047 and ISBN 10 Code is 0749472049
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Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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