Global Perspectives on Contemporary Marketing Education PDF
By:Smith, Brent
Published on 2016-03-17 by IGI Global
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
This Book was ranked at 34 by Google Books for keyword Social Issues Special Needs novel.
Book ID of Global Perspectives on Contemporary Marketing Education's Books is LozGCwAAQBAJ, Book which was written bySmith, Brenthave ETAG "HA6jPtLfDAE"
Book which was published by IGI Global since 2016-03-17 have ISBNs, ISBN 13 Code is 9781466697850 and ISBN 10 Code is 1466697857
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "293 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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Download Global Perspectives on Contemporary Marketing Education PDF Free
Download Global Perspectives on Contemporary Marketing Education Books Free
Download Global Perspectives on Contemporary Marketing Education Free
Download Global Perspectives on Contemporary Marketing Education PDF
Download Global Perspectives on Contemporary Marketing Education Books
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